Топ-менеджер [Laba] [Виталий Нужный]

[Kevin]

Top Manager [Laba] [Vitaly Nuzhny]

You will not only study management theory. We have built the training on a mix of management experience in the IT sphere and academic knowledge from Stanford and London Business School.

Course Program:

Spoiler: 1. Leadership

- the difference between a manager and a leader
- key roles in business and their competencies: CEO, COO, CTO
- leader's trust formula: honesty, reliability, closeness, self-orientation
- key competencies that a leader needs to develop
- influence of a leader's personality on organizational effectiveness
- how to choose a management style: situational leadership
- main reasons for the success and failures of managers

Spoiler: 2. Emotional Intelligence and Effective Communication: DISC personality system

- what is emotional intelligence and its importance
- DISC personality assessment system: subconscius priorities
- effective communication based on DISC
- priorities in conflicts with different personality types
- practical test: "What is my DISC personality type and why"
Practice: test to determine the DISC personality type of an investor/manager/subordinate and selection of the optimal behavior model with them.

Spoiler: 3. Organizational Culture and Employee Motivation

- type of culture needed for successful organizational functioning: Spencer Stuart framework
- how to identify employee needs: Maslow's hierarchy
- non-material motivation of employees, communication and feedback
- Adams' equity theory

Spoiler: 4. Marketing Strategy and Sales

- how to attract your consumer: brand platform and positioning strategy (AIDA)
- how to increase demand for a product: 4P and 7P models
- how to increase profit through pricing
- how to develop a unique selling proposition (USP)
- significance-uniqueness map (C-D Map)
- building B2B sales and achieving company's strategic goals through them
- innovative approach to sales building
- how to increase customer lifetime value (LTV)
Practice: create a unique selling proposition (USP) for your business.

Spoiler: 5. External and Internal Environment Analysis

- how to identify weaknesses in your business model using SWOT
- portfolio analysis with BCG matrix
- balanced scorecard system
- why some companies make breakthroughs while others don't: "hedgehog concept"
- finding a market free from competitors: blue and red ocean concepts
- SWOT analysis in real time
Practice: conduct a BCG or SWOT analysis of your case using a template.

Spoiler: 6. Company Strategy Development

- Robert Burgelman's model of strategic interaction: connection of strategic goals, actions, and competitive environment
- strategic dissonance
- role of culture in company strategy
- strategic alignment and leadership
- business consolidation strategy into a corporation
- framework for strategy creation in mature companies

Spoiler: 7. Strategic Session: Disney case analysis using Burgelman model

- how to use strategic session tools
- Disney case study: applying the model of strategic forces interaction
Practice: apply the model of strategic forces interaction to your business/case and analyze structural elements.

Spoiler: 8. Finance

- how to analyze basic financial statements - P&L
- ensuring company's current operations - SG&A
- annual financial plan development

Spoiler: 9. Finance: Case Study Analysis

- what is unit economics using a case study example
- making decisions based on numbers: financial modeling, business development scenario planning
- creating short-term forecasts: regular monthly forecasting
- P&L analysis with instructor
Practice: analyze the financial statements of your business, create a cost optimization scenario.

Spoiler: 10. Risk Management and M&A

- 6 pillars of KPMG experience excellence
- cash is king: managing cash flows and ensuring business viability
- evolution and revolution of organizational growth: 6 growth phases, 6 crises along the L. Greiner curve
- working with loan capital
- preparing for merger and acquisition processes (M&A): evaluation criteria, company preparation for sale, integration and synergy after the operation

Spoiler: 11. Building an Effective Team

- transitioning the company into controlled development: building and optimizing business processes from Adizes model
- team formation according to Tuckman
- staff assessment: understanding C-, B-, and A-players
- conflict management: behavior strategies, 6 steps to dispute resolution
- developing KPI system: aligning department goals and key indicators
Practice: analyze the organizational structure of a company/department, propose improvement plan, and build KPI system.

Spoiler: 12. Personal Positioning

- 6 methods of personal positioning
- successful interview tactics: Amazon question examples
- effective networking rules
- manager's CV analysis in online mode

Spoiler: 13. Digital Business Transformation

- palette of strategies: 5 approaches to problem-solving in the digital era
- levels of digital maturity and strategy selection
- role of design thinking during transformation
- Big Data's role and data strategies
- employee workflow automation: tools and software

Cost: to be clarified with the organizer.

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